Hunter Hayes will donate the cash equivalent of a meal to Feeding America's Child Hunger Ends Here program each time his song "Invisible" is downloaded on iTunes.
He's also partnering with ConAgra Foods and P&G, which will do the same when consumers go to the Child Hunger Ends Here website or Facebook page, and enter in a code found on specially marked products.
In addition, Hunter's upcoming tour will be presented by the hunger program. He says, "We get to go even further and work with them on the tour. They are going to do some really cool stuff as part of our tour. I couldn't be happier that we are going to get to be a part of spreading the word about an issue, but how easy it is to help and what we can all do."
The tour starts March 20th in Pikeville, Kentucky.