If you thought Blake Shelton didn’t have time to add one more thing to his plate, think again.

The Voice coach will begin starring in new Pizza Hut commercials, touting the company’s new barbecue pies.

Pizza Hut is the perfect fit for Blake, who tells People magazine he eats “way too damn much pizza.”

“I grew up in a small town in Oklahoma, and pizza was one of the few options we had there, so I grew up loving pizza,” he adds. “This was the perfect opportunity for me.”

Miranda Lambert’s husband mentions he always asked for stuffed crust pizza on a “long flight somewhere” and barbecue pizza is “literally [his] heaven.”

He’s even built a barbecue smoke house at his home in Oklahoma to satisfy his barbecue cravings.

Look for Blake starring in the Pizza Hut commercials beginning May 18.