You’d think fashion fans would pay top-dollar to score front row seats at an event as big as New York Fashion Week.

As it turns out, though, brands and designers often pay celebrities to sit in the front row.

Just how much do they pay these stars?

housands. Or, as much as it takes to have their lines associated with certain celebrities.

According to E! Online, Beyoncé has made up to $100,000 just by sitting front row, while other fashion icons like Chloe Sevingy can make $70,000.

Other celebrities, like Lilly Allen, trade in the money for a shopping spree.

Designers like Yves Saint Laurent are known to give away up to thousands of dollars in merchandise for stars to wear and publicize.

Carrie Underwood was spotted on the front row of the Peter Som show at the recent New York Fashion week.

The star wore a pale pink Ted Baker London dress. Any guesses as to how much she made off that one?