A pilot for Southwest named John Ritchie made an announcement on a recent flight that his ONE-MILLIONTH passenger was on board. He used to be in the Navy, but he's been flying for Southwest for the past 22 years.
He figured out who the one-millionth passenger was and gave her a bottle of champagne. He also gave her an envelope filled with cash to cover the cost of her ticket.
(Search for "Southwest Pilot Showers His One Millionth Passenger with Gifts." He announces the passenger's name at -:37.)