PornHub looked at their traffic in Hawaii from Saturday, before, during, and after that false alarm about a missile heading their way. And they found porn viewing plummeted to 77% below average after the text went out and people started looking for shelter.
But then, after the "it's a false alarm" statement went out, porn traffic skyrocketed up to 48% above average.
(AdWeek)
(Here's a graph that really drives the point home.)
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