Thomas Rhett has teamed up with his cousin Jeff Worn to create a brand new ultra-premium tequila brand, Dos Primos.
Spanish for "Two Cousins," Dos Primos is a "blanco tequila made from hand-harvested 100% blue agave sourced from estates in Los Altos and the valley area of Jalisco, Mexico," per a press release.
"Our decision to create a new tequila brand grew out of just loving being with family," the country star said in a statement. "Jeff and I wanted to create a tequila that was expertly crafted and could be enjoyed year-round – regardless of the season or activity – with the people we care about most. Dos Primos is all about who we are and what's important to us."
Rhett and Worn's attention to detail is evident in the Dos Primos packaging which consists of a clear glass bottle with a wood cork and black leather cord around the neck. The fabric label, hand-applied in Mexico, also has the signature of both founders.
"There's no greater thrill or commitment than putting your name on something you believe in," Worn said. "Our names are more than just our reputation – they represent our legacy and our future. That's not something Thomas Rhett and I take lightly. We are proud of this product, and we're excited to introduce Dos Primos."
Rhett went on to add that he and his wife, Lauren Akins, "love to enjoy tequila together."
"I'm excited for people to share a bottle with friends, sip it around a bonfire or enjoy it on a fishing trip or at tailgate or concert," he added. "Dos Primos is about unwinding and enjoying the people and things that really matter in life."
Dos Primos will be available in select U.S. markets beginning January 2021. For more information visit DosPrimosTequila.com.
Photo: Getty Images