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WSJ: Google Maps Flooded with Millions of Fake Businesses

After a Wall Street Journal investigation into the "millions of business listings on Google Maps that are fake," the search giant quickly responded to explain "how we fight fake business profiles on Google Maps." Each month, Google adds more than 200 million places to its map service and claims to "connect people to businesses more than nine billion times, including more than one billion phone calls and three billion requests for directions."

The problem is that, according to theWSJ, "hundreds of thousands of false listings sprout on Google Maps each month," and so these queries are "overrun with millions of false business addresses and fake names... luring the unsuspecting to what appear to be Google-suggested local businesses, a costly and dangerous deception."

With the U.S. Department of Justice gearing up an antitrust probe into Google, the proliferation of the mapping service into local communities will be a factor. Inevitably, misleading information down at this level skews local trade and creates real-world risk.

Moral of this story, triple check who you are calling and hiring with a background check of your own before having them come over-SCARY.


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